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Marketing ROI James Lenskold Ed edition
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Marketing ROI
James Lenskold
Shows marketing practitioners at various levels how to employ ROI and other financial tools to quantify their organizations' strategic marketing decisions and maximize the incremental profits generated by each dollar invested in their marketing programs. This book presents a program for removing the veil of mystery from marketing efficiency.
256 pages, 25 illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | August 16, 2003 |
| ISBN13 | 9780071413633 |
| Publishers | McGraw-Hill Education - Europe |
| Pages | 256 |
| Dimensions | 161 × 233 × 24 mm · 566 g |
| Language | English |
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