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Brand Warfare: 10 Rules for Building the Killer Brand
David D'Alessandro
Hailed by "BusinessWeek", "Wall Street Journal Business" and "New York Times Business" as a bestseller, this book provides the strategic ammunition needed to win.
240 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | September 16, 2002 |
| ISBN13 | 9780071398503 |
| Publishers | McGraw-Hill Education - Europe |
| Pages | 240 |
| Dimensions | 157 × 227 × 13 mm · 302 g |
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