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The Successful Marketing Plan
Roman Hiebing
Outlines methods for developing objectives, strategies, and tactics to create a marketing plan. This book explains how to: find the data you need to develop your plan, conduct a comprehensive situation analysis, set realistic sales objectives, and position your products through a branding program.
576 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | June 16, 2003 |
| ISBN13 | 9780071395212 |
| Publishers | McGraw-Hill Education - Europe |
| Pages | 576 |
| Dimensions | 216 × 277 × 29 mm · 1.29 kg |
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