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The Brand Mindset: Five Essential Strategies for Building Brand Advantage Throughout Your Company Duane Knapp Ed edition
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The Brand Mindset: Five Essential Strategies for Building Brand Advantage Throughout Your Company
Duane Knapp
Aimed at managers, not just marketers, a famed consultant presents a powerful prescription for understanding, building, and sustaining brand equity--based on the experiences of Starbucks, Citicorp, Whirlpool, Lexus, Hallmark, and other internationally renowned brands.
304 pages, Illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | November 16, 1999 |
| ISBN13 | 9780071347952 |
| Publishers | McGraw-Hill Education - Europe |
| Pages | 304 |
| Dimensions | 163 × 231 × 33 mm · 584 g |
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