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Preface to Marketing Management
J. Paul Peter
Offers an overview for critical issues in marketing management.
288 pages, Illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | February 1, 2012 |
| ISBN13 | 9780071318020 |
| Publishers | McGraw-Hill Education - Europe |
| Pages | 288 |
| Dimensions | 203 × 253 × 11 mm · 514 g |
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