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Global Marketing Ilan Alon
Global Marketing
Ilan Alon
Provides a comparative perspective to the study of marketing. This title provides examples from across the continents encompassing small and medium enterprises (SMEs). It also explores well-researched multinational companies.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | March 16, 2012 |
| ISBN13 | 9780071314459 |
| Publishers | McGraw-Hill Education - Europe |
| Dimensions | 150 × 220 × 10 mm · 250 g (Weight (estimated)) |
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