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Advertising and Promotion: An Integrated Marketing Communications Perspective George Belch 8th edition
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Advertising and Promotion: An Integrated Marketing Communications Perspective
George Belch
This work continues its advertising focus with an emphasis on IMC. It is the first book to reflect the shift from the conventional methods of advertising to the more widely recognised approach of implementing an IMC strategy.
864 pages, Illustrations (chiefly col.)
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | November 16, 2008 |
| ISBN13 | 9780071284400 |
| Publishers | McGraw-Hill Education - Europe |
| Pages | 864 |
| Dimensions | 216 × 274 × 25 mm · 1.73 kg |
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