Marketing Strategy: A Decision Focused Approach - Orville Walker - Books - McGraw-Hill Education - Europe - 9780071263917 - February 16, 2008
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Orville Walker
Marketing Strategy: A Decision Focused Approach 6th edition

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Covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This book helps students integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy.

384 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 16, 2008
ISBN13 9780071263917
Publishers McGraw-Hill Education - Europe
Pages 384
Dimensions 200 × 255 × 14 mm   ·   632 g

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