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Consumer Behavior
J. Paul Peter
Provides a strategic look at consumer behavior in order to guide marketing activities.
576 pages, Illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | February 16, 2007 |
| ISBN13 | 9780071259354 |
| Publishers | McGraw-Hill Education - Europe |
| Pages | 576 |
| Dimensions | 200 × 255 × 21 mm · 999 g |
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