Services Marketing - Valarie Zeithaml - Books - McGraw-Hill Education - Europe - 9780071244961 - July 16, 2005
In case cover and title do not match, the title is correct

Valarie Zeithaml
Services Marketing 4th edition

Get an email once the item is available
Do you have a profile? Log in

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Provides a review and analysis of services marketing issues, practice, and strategy. Utilizing the GAPS Model of Service Quality as an organizing framework, this text offers part openers that sequentially build the model gap by gap. Each part includes multiple chapters with strategies for understanding and closing the critical gaps.

624 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 16, 2005
ISBN13 9780071244961
Publishers McGraw-Hill Education - Europe
Pages 624
Dimensions 211 × 262 × 28 mm   ·   1.48 kg

More by Valarie Zeithaml

Show all

Mere med samme udgiver

More from this series

See all of Valarie Zeithaml ( e.g. Paperback Book and Hardcover Book )