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Preface to Marketing Management J. Paul Peter 12th edition
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Preface to Marketing Management
J. Paul Peter
Presents an overview for critical issues in marketing management. This title is intended for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. It is also suitable in courses that implement a cross-functional curriculum where the students are required to purchase several texts.
288 pages, Illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | February 16, 2010 |
| ISBN13 | 9780071221115 |
| Publishers | McGraw-Hill Education - Europe |
| Pages | 288 |
| Dimensions | 203 × 252 × 13 mm · 476 g |
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