Marketing Management: Knowledge and Skills - J. Paul Peter - Books - McGraw-Hill Education - Europe - 9780071215053 - April 16, 2003
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J. Paul Peter
Marketing Management: Knowledge and Skills 7th edition

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Serves as an overview for critical issues in marketing management. This text chapters analyze the marketing process and aims to give the foundation needed for success in marketing management. It includes 45 cases that focus on the role of marketing in cross-functional business and organization strategies.

896 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 16, 2003
ISBN13 9780071215053
Publishers McGraw-Hill Education - Europe
Pages 896
Dimensions 178 × 229 × 32 mm   ·   1.50 kg

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