Marketing Strategy - Orville Walker - Books - McGraw-Hill Education - Europe - 9780071116749 - April 16, 2005
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Orville Walker
Marketing Strategy 5th edition

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Presents a paper-back text which can be used on its own or packaged with a case book. This book covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross and inter-functional relationships.

384 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 16, 2005
ISBN13 9780071116749
Publishers McGraw-Hill Education - Europe
Pages 384
Dimensions 178 × 229 × 15 mm   ·   590 g

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