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Sports Marketing Sam Fullerton
Sports Marketing
Sam Fullerton
Divided into two parts, this work helps readers gain understanding of how to apply marketing strategies and tactics within the sports marketing environment. It deals with the idea of the marketing of sports products, increasing media audiences, increasing live attendance, the selling of sports-related products, and more.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | August 1, 2006 |
| ISBN13 | 9780071106580 |
| Publishers | McGraw-Hill Education - Europe |
| Dimensions | 203 × 254 × 19 mm · 864 g |
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