Marketing Management: A Strategic Decision-making Approach - John Mullins - Books - McGraw-Hill Education - Europe - 9780071101097 - November 1, 2006
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John Mullins
Marketing Management: A Strategic Decision-making Approach 6 Rev edition

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Concentrates on the strategic and tactical marketing decisions that managers and entrepreneurs must make each day. This work provides many real-world, global perspectives.

Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 1, 2006
ISBN13 9780071101097
Publishers McGraw-Hill Education - Europe
Dimensions 203 × 228 × 20 mm   ·   943 g

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