Strategic Partnering Handbook - Tony Lendrum - Books - McGraw-Hill Education - 9780070998704 - April 7, 2010
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Strategic Partnering Handbook 4th edition


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A how-to guide for creating successful partnerships and alliances both within and across borders. It argues that in order for businesses to grow and achieve a sustainable competitive advantage, they must develop quality relationships between customers and suppliers - both within and outside the organisation.


350 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 7, 2010
ISBN13 9780070998704
Publishers McGraw-Hill Education
Pages 350
Dimensions 178 × 240 × 23 mm   ·   871 g

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