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Major Account Sales Strategy
Neil Rackham
Offers various strategies and tactics for the entire major account sales cycle. This book helps you tailor your selling strategy to match each step in the client's decision-making process. It also helps enable you to handle negotiations, concessions on price, and term agreements skillfully and effectively.
218 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | May 16, 1989 |
| ISBN13 | 9780070511149 |
| Publishers | McGraw-Hill Education - Europe |
| Pages | 240 |
| Dimensions | 160 × 237 × 22 mm · 488 g |
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