Consumer Behaviour - Karen Webb - Books - McGraw-Hill Education - 9780070278370 - October 21, 2009
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Karen Webb
Consumer Behaviour 2nd edition

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A practical text exploring the individual, social and lifestyle influences on consumer motivation and using this information to help assess and devise marketing strategies. It includes new material on social marketing and e-communication as well updated illustrations and exhibits. It also features a new 'Marketing In Focus' component.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 21, 2009
ISBN13 9780070278370
Publishers McGraw-Hill Education
Dimensions 201 × 251 × 9 mm   ·   474 g

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