Simulated Test Marketing: Technology for Launching Successful New Products - Kevin J. Clancy - Books - Simon & Schuster Ltd - 9780029055052 - March 6, 1995
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Kevin J. Clancy
Simulated Test Marketing: Technology for Launching Successful New Products

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An evaluation of the methodologies, advantages, and disadvantages of all the current STM systems and models now in use. The authors describe a wealth of new tools and techniques that will transform a risky marketing plan into a plan for success.

306 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 6, 1995
ISBN13 9780029055052
Publishers Simon & Schuster Ltd
Pages 306
Dimensions 152 × 229 × 25 mm   ·   454 g

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