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Frenemies: The Epic Disruption of the Advertising Industry (and Why This Matters) Ken Auletta
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Frenemies: The Epic Disruption of the Advertising Industry (and Why This Matters)
Ken Auletta
An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of Googled
368 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | June 7, 2018 |
| ISBN13 | 9780008296988 |
| Publishers | HarperCollins Publishers |
| Pages | 368 |
| Dimensions | 168 × 237 × 33 mm · 576 g |
