Rich Carr

Lobe-A-Phobe Rich Carr

What's a Lobe-A-Phobe? When building a presentation for an audience, a Lobe-A-Phobe is someone who only engages a few lobes of the brain when they present their Big Idea. In other words, they're not using neuroscience! Being Brain-centric! Using the brain like a tool to get their Big Idea across! It's not clever...it's Science! Each of the 56 Lobe-A-Phobe cards has a unique prompt designed to engage different lobes in the brain, so your next presentation, lesson, course, lecture, sales pitch, friendly advice, speech, report, focused conversation, strategy session, ideation, is deeply understood. That's what you want...isn't it? Any time you're presenting new information to an audience, you need to connect your Big Idea to all four lobes. In other words, when someone experiences the Big Idea through a variety of senses and perspectives on that Big Idea, they, and you, gain deep understanding.