Ronald Fagerfjäll

Shape living for the better : the first 100 years of Electrolux Ronald Fagerfjäll

In 1919, the small Swedish start-up Electrolux changed the view of how a vacuum cleaner should look and be used. Since then, the company’s contribution to the development of new home appliances has led to a radical change in housework, and in the long run to society as well. During these 100 years, Electrolux has reinvented taste, care and wellbeing experiences, creating easier, more enjoyable and sustainable living for hundreds of millions of people around the world.