Selling the Invisible: A Field Guide to Modern Marketing - Harry Beckwith - Audio Book - Hachette Audio - 9781600241017 - January 2, 2008
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Harry Beckwith
Selling the Invisible: A Field Guide to Modern Marketing Abridged edition

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SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:

  • Greatness May Get You Nowhere
  • Focus Groups Don'ts
  • The More You Say, the Less People Hear &
  • Seeing the Forest Around the Falling Trees.
Media Audio Book     Audiobook (CD)   (Audiobook on CD)
Number of discs 2
Released January 2, 2008
ISBN13 9781600241017
Label Hachette Audio
Dimensions 127 × 146 × 206 mm   ·   108 g
Playtime 03:00:00
Language English  
Contributor Jeffrey Jones

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