Zeynep Ton

The Good Jobs Strategy: How the Smartest Companies Invest in Employees to Lower Costs and Boost Profits Zeynep Ton

Publisher Marketing: Almost one in four American working adults has a job that pays less than a living wage. Conventional wisdom says that s how the world has to work. Bad jobs with low wages, minimal benefits, little training, and chaotic schedules are the only way companies can keep costs down and prices low. If companies were to offer better jobs, customers would have to pay more or companies would have to make less. But in "The Good Jobs Strategy," Zeynep Ton, a professor at the MIT Sloan School of Management, makes the compelling case that even in low-cost settings, leaving employees behind with bad jobs is a choice, not a necessity. Drawing on more than a decade of research, Ton shows how operational excellence enables companies to offer the lowest prices to customers while ensuring good jobs for their employees and superior results for their investors. Ton describes the elements of the good jobs strategy in a variety of successful companies around the world, including Southwest Airlines, UPS, Toyota, Zappos, and In-N-Out Burger. She focuses on four model retailers Costco, Mercadona, Trader Joe s, and QuikTrip to demonstrate the good jobs strategy at work and reveals four choices that have transformed these companies high investment in workers into lower costs, higher profits, and greater customer satisfaction. Full of surprising, counterintuitive insights, the audiobook answers questions such as: How can offering fewer products increase customer satisfaction? Why would having more employees than you need reduce costs and boost profits? How can companies simultaneously standardize work and empower employees? "The Good Jobs Strategy" outlines an invaluable blueprint for any organization that wants to pursue a sustainable competitive strategy in which everyone employees, customers, and investors wins." Review Citations: Choice 06/01/2014 (EAN 9780544114449, Hardcover) Contributor Bio:  Ton, Zeynep Zeynep Ton is an adjunct associate professor at the MIT Sloan School of Management. Previously, she was on the faculty of the Harvard Business School. Ton received numerous awards for teaching excellence at both schools. Her work has been featured widely in the media, including the Washington Post, the Atlantic, and The New Yorker, Bloomberg TV, and MSNBC. She lives in Cambridge, Massachusetts, with her husband and four children. Contributor Bio:  Eby, Tanya Tanya Eby has a B. A. in English Language & Literature from Grand Valley State University and an M. F. A. in Creative Writing from the University of Southern Maine. Tanya has had a series of jobs: clerk for one day at Victoria's Secret, assistant at Carnegie Hall for nine months, voiceover performer for ten years and writer for as long as she can remember. She has two quirky children and lives in Grand Rapids, Michigan.