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History of Marketing Science, the (Second Edition) - World Scientific-now Publishers Series in Business Second edition
History of Marketing Science, the (Second Edition) - World Scientific-now Publishers Series in Business
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | July 14, 2023 |
| ISBN13 | 9789811287671 |
| Publishers | World Scientific Publishing Co Pte Ltd |
| Pages | 848 |
| Dimensions | 150 × 220 × 10 mm · 1.20 kg |
| Editor | Neslin, Scott A (Dartmouth College, USA) |
| Editor | Winer, Russell S (New York University, USA) |