Marketing for the Nonmarketing Executive: An Integrated Resource Management Guide for the 21st Century - Paley, Norton (Locust Valley, New York, USA) - Books - Taylor & Francis Inc - 9781574442861 - November 29, 2000
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Paley, Norton (Locust Valley, New York, USA)
Marketing for the Nonmarketing Executive: An Integrated Resource Management Guide for the 21st Century 1st edition

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In e-business organizational structures, many executives and entrepreneurs suddenly discover they need to know more about marketing than they ever expected. This title presents comprehensive information about marketing management and competitive strategy in the Internet age. It teaches readers how to think like a marketing strategist.

248 pages, 19 black & white tables

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 29, 2000
ISBN13 9781574442861
Publishers Taylor & Francis Inc
Pages 248
Dimensions 156 × 234 × 19 mm   ·   620 g
Language English  

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