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Listening to the Voice of the Market: How to Increase Market Share and Satisfy Current Customers Reidenbach, R. Eric (Market Value Solutions, Hattiesburg, Mississippi, USA) 1st edition
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Listening to the Voice of the Market: How to Increase Market Share and Satisfy Current Customers
Reidenbach, R. Eric (Market Value Solutions, Hattiesburg, Mississippi, USA)
Focuses on the voice of the market (VOM) instead of the much more limiting voice of the customer (VOC). This book states that the voice of the market focuses not only on the needs of its customers, but also on those belonging to customers across other organizations in addition to one's own.
205 pages, 33 black & white illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | December 16, 2009 |
| ISBN13 | 9781420093308 |
| Publishers | Taylor & Francis Inc |
| Pages | 205 |
| Dimensions | 154 × 242 × 18 mm · 478 g |
| Language | English |
