Managing Electronic Media: Making, Marketing, and Moving Digital Content - Joan Van Tassel - Books - Taylor & Francis Ltd - 9781138442979 - July 3, 2017
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Joan Van Tassel
Managing Electronic Media: Making, Marketing, and Moving Digital Content 1st edition

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Identifies the changes in technology in the global marketplace and the impact these innovations have on media organizations and their integral business practices. This book provides the concepts and vocabulary that managers use to meet the challenges of the market and to position their organizations to succeed in a dynamic business environment.

432 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 3, 2017
ISBN13 9781138442979
Publishers Taylor & Francis Ltd
Pages 432
Dimensions 150 × 220 × 20 mm   ·   960 g
Language English  

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