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Effective CRM using Predictive Analytics Antonios Chorianopoulos
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Effective CRM using Predictive Analytics
Antonios Chorianopoulos
A step-by-step guide to data mining applications in CRM. Following a handbook approach, this book bridges the gap between analytics and their use in everyday marketing, providing guidance on solving real business problems using data mining techniques. The book is organized into three parts.
392 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | December 25, 2015 |
| ISBN13 | 9781119011552 |
| Publishers | John Wiley & Sons Inc |
| Pages | 400 |
| Dimensions | 251 × 177 × 23 mm · 824 g |
| Language | English |
