Shoveling Smoke: Advertising and Globalization in Contemporary India - William Mazzarella - Books - Duke University Press - 9780822331094 - August 5, 2003
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William Mazzarella
Shoveling Smoke: Advertising and Globalization in Contemporary India

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Presents a study of globalization and consumerism through an ethnography of Bombay's leading advertising agency. This book traces the rise in India, during the 1980s of mass consumption, as a self-consciously sensuous challenge to the austerities of state-led developmentalism.

384 pages, 16 illus.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 5, 2003
ISBN13 9780822331094
Publishers Duke University Press
Pages 384
Dimensions 149 × 235 × 30 mm   ·   653 g
Language English  

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