Marketing in Travel and Tourism - Mike Morgan - Books - Taylor & Francis Ltd - 9780750686938 - March 20, 2009
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Mike Morgan
Marketing in Travel and Tourism 4th edition

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Intends to guide and support readers through the complexities of tourism marketing in the 21st C. This title sets out explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications practised in the modern visitor economy.

528 pages, Illustrated

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 20, 2009
ISBN13 9780750686938
Publishers Taylor & Francis Ltd
Pages 528
Dimensions 199 × 269 × 30 mm   ·   1.43 kg
Language English  

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