Consumer Behavior - J. Paul Peter - Books - McGraw-Hill Education - Europe - 9780071111775 - May 16, 2004
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J. Paul Peter
Consumer Behavior 7th edition

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Provides students with the knowledge and skills necessary to perform consumer analyses that can be used for understanding markets and developing effective marketing strategies. The 'Wheel of Consumer Analysis' helps the reader understand how consumer affect and cognition, consumer behaviour, consumer environment, and marketing strategy interact.

576 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 16, 2004
ISBN13 9780071111775
Publishers McGraw-Hill Education - Europe
Pages 576
Dimensions 178 × 229 × 22 mm   ·   1.02 kg

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